UX Designer - Summer Hassan
Understanding problem and ecosystem of the biggest telecommunication company in Carribean Islands.
Customer
TECH LITERACY
EDUCATION
HIGH INCOME
AGE
SOCIAL USAGE
EXPLORATION
Agent
TECH LITERACY
EDUCATION
HIGH INCOME
AGE
SOCIAL USAGE
EXPLORATION
Agents, Merchants, Customers ecosystem
Cash out Journey
Customer
Agent
Merchants
Non My Cash Users
Money Transfer
🎉
PROBLEM 1
How might we create accomodate for plethora of features without taking away the importance from the key features?
Hover on the images below to view hi-fidelity designs
MAIN PRIORITY FEATURES
Top up
Send money
Pay bills
Top picks
CHALLENGES
Excess of features
Advertising campaign
PROBLEM 1
Assuming agents have the lowest tech literacy, how can we create a easy to use interface for them?
SOLUTION
Agents in Jamaica are usually not too quick pick up on technology. Few iterations were explored to see if we limit the number of options on the main screen, will it reduce decision fatigue and make things simpler.
ITERATION
Single Button Approach
Single button will reduce decision fatigue. The options were be displayed more progressively so the user feels more guided
ITERATION
Single Button Approach 2
The second approach also uses the same concept as the first one but few more options are displayed to make the app easy to navigate by limiting the number of clicks
ITERATION
All options in one screen
This was the option that was the most popular amongst the agents
PROBLEM 1
How does KYC process work for Jaimacan users?
DESIGN GUIDELINES
Design for the smallest screen
KYC Requirements
Quick and easy process
KEY ATTRIBUTES
Recieve code via call
Low tech literate affordance
PROBLEM 1
Assuming agents have the lowest tech literacy,how can we create a quick experience for them?
Components were created in a way where they can be used for the web version and as well as the mobile version.
